Pluiebell is a mockup brand that was created with a demographic of 90s and early 2000s anime pop culture enthusiasts in mind, primarily women in their late teens to mid 30s. The intention of this brand is to sell aesthetically pleasing posters, apparel, and stationery items with “kawaii” and anime-inspired illustrations. Many of the designs and illustrations feature a retro motif, using arcades and old Gameboy models as a reference, as well as pastel-colored crystals which give off a magical, and whimsical vibe.